Key Points

  • Campaign period: September 8–27
  • 100 winners will each receive 1,000 JPYC (worth about 1,000 Japanese yen)
  • Applicants holding one of four designated Expo SBTs get 10 times the usual winning probability
  • Must log in to HashPort Wallet and obtain the eligible SBT to complete entry

House Foods Launches JPYC Sweepstakes

House Foods Group headquarters announced on September 8 the launch of a "JPYC share sweepstakes" that will draw 100 users to receive JPYC, an electronic payment stablecoin. The campaign runs until the 27th, with HashPort serving as the technical partner.

Each winner will receive 1,000 JPYC, approximately equivalent to 1,000 Japanese yen. To enter, users log in from the dedicated site to HashPort Wallet, a smartphone digital wallet, and obtain the designated SBT (a non-transferable digital proof token), which completes their entry.

Expo SBTs Bring 10x Winning Odds

The core incentive of this sweepstakes is directly tied to the Osaka-Kansai Expo. During the Expo, House Foods Group issued SBTs to users as part of a character NFT distribution initiative. This sweepstakes is open to holders of four designated SBTs, whose winning probability is set at 10 times the usual rate.

The design aims to carry over the digital touchpoints formed during the Expo, allowing users to stay engaged with the brand after the Expo ends. HashPort previously participated in House Foods' Expo-related initiatives and continues to provide wallet infrastructure support. House Foods Group said it conducts customer communication centered on "food" and is exploring new ways to connect with users through digital wallets.

Stablecoin Lowers Entry Barriers for Traditional Users

JPYC is an electronic payment stablecoin for the Japanese market. Compared with more volatile crypto assets, this type of stablecoin is denominated in yen, making it easier for ordinary consumers to understand and use. By distributing JPYC directly to users' wallets through a sweepstakes, companies can lower the barrier to first contact with on-chain payments while validating the potential of stablecoins in scenarios such as marketing distributions and loyalty programs.

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